The brief
École Vendôme is a Lyon-based college specializing in luxury, fashion, beauty and well-being. The school stands out for its determination to represent French luxury by making it accessible to all.
The school came to us with the desire to create a genuine brand image for the school, and to differentiate itself from others through its aesthetics and the classes it offers.
The school came to us with the desire to create a genuine brand image for the school, and to differentiate itself from others through its aesthetics and the classes it offers.
- Strategy
- Design
- Results
To meet this demand, Kanji has positioned itself as a long-term partner of the school. First of all, it was necessary to overhaul the school’s in-school and out-of-school activities in order to represent Vendôme at its true worth. We also acted on the entire brand image and values, by integrating a true Artistic Direction within École Vendôme.
We felt it was important to bring interactive content and a realistic dimension to the school. The entire brand image was redesigned to appear clear and recognizable, from the graphic charter to the website, from social network posts to photo and video content.
École Vendôme has seen a considerable increase in the number of students enrolled and a positive impact on their reputation on social networks.
