The brief
Which jewel should you choose
to reconnect with the essential?
Evanessence offers handmade gemstone jewelry for litotherapy, as well as esoteric massage.
In 2022, Evanessence opened their family-owned boutique in Arcachon and only works with craftsmen from Madagascar, India, Nepal, Mexico and Morocco, sharing their know-how and passion.
to reconnect with the essential?
Evanessence offers handmade gemstone jewelry for litotherapy, as well as esoteric massage.
In 2022, Evanessence opened their family-owned boutique in Arcachon and only works with craftsmen from Madagascar, India, Nepal, Mexico and Morocco, sharing their know-how and passion.
- Strategy
- Design
- Results
To reach a more targeted audience, Evanessence wanted a full rebrand to differentiate itself from its competitors. To reach a more luxurious clientele, the brand called on us to rework their image and create a captivating ambience that would represent their artistry.
Kanji carried out a complete rebranding and studied the competition in order to position Evanessence in a more luxurious market. The brand’s image was elevated by a series of themed photoshoots, a complete overhaul of the website structure and the creation of new packaging.
Evanessence now has an e-commerce site tailored to its needs, and
a visual identity that highlights its jewelry and lithotherapy expertise.
