The brief
Located in Côte d'Ivoire, the EMA School
of Management offers numerous opportunities
for international exchange. Students study
business, marketing, resource management,
corporate finance and advanced international
business strategies.
The school's aim is to elevate their image by developing a brand identity that supports its motivations, ensuring accessible professional training for its students and creating an environment conducive to collaboration, community spirit and innovation.
of Management offers numerous opportunities
for international exchange. Students study
business, marketing, resource management,
corporate finance and advanced international
business strategies.
The school's aim is to elevate their image by developing a brand identity that supports its motivations, ensuring accessible professional training for its students and creating an environment conducive to collaboration, community spirit and innovation.
- Strategy
- Design
- Results
To establish itself in the marketplace, EMA needed to boost their image and attract students, professionals and teachers. This approach is intended to be more inclusive and welcoming.
Our inspiration comes from the major symbols of Abidjan, such as bridges,
the ocean, a high level of biodiversity and a sunny climate conducive
to development. In a color palette evoking the power, solidarity and energy
of the school, more elegant hues are combined.
We created a visual identity with a detailed graphic charter, whilst creating pages on Instagram, Facebook and LinkedIn. A modern website and a motion design video were also created to present the school’s main courses of study.
